A Super Short Guide on SEO
SEO, or Search Engine Optimisation as we call it, is quite an important topic to discuss. Why is it so important you ask? Simply because everyone searches. If your website has a solution that people are looking for, you'd best want to appear on those Google searches. Which is why every company is trying to aim to utilise SEO to its fullest extent. In this super short guide, I'll go through a beginner's guide about SEO, which I will try to explain as clear, simple and with as little words as possible.
What is SEO?
It's the process of optimising a website in order to make it easy to find via search engines like Google.
How does it work?
SEO deals with a search engine's ability to read keywords from a website. If the keywords are relevant for a person's search, it will be listed on the results page. The higher the position, the more clicks you'll receive. Ranking high is just a matter of following Google's guidelines on SEO.
How do you optimise your website?
When trying to optimise your website for SEO, Google factors in a number of things. It looks at your website and tries to identify the content. Anything like titles, headings, body text, Google studies your page and sees if any of it can be relevant for a search. There are a number of things Google likes to see:
- Unique and accurate page titles
- Accurate description of page content
- Using words and structure in URLS (eg. website.com/blog/food)
- Insert HTML images (not through CSS) with descriptive alt tags
- Make your website mobile friendly
- Links to other websites
If you really do want to follow the rules exactly how Google wants it, here's a link to their official guidelines.
Just follow the rules
Okay, it's easier said than done, but seriously, Google has a guideline on exactly what it wants to see. Which means you don't have to do anything else but to follow those rules. You follow their rules, they give you a higher rank, and everyone's happy including your audience.
That concludes my super short guide where I try to explain things with as little words as I can. If what I wrote about SEO got you yearning for more, you can check out my friend's blog posts, which discuss SEO in more detail:
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